Melody Craft Beer
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Packaging and wordmark design for a conceptual craft beer brand
initiated as a supplemental project during my co-op with Equator Design in Chicago. |
Packaging Design
The Challenge
I was tasked to develop a unique brand of craft beer based on an aspect of my personality. Final designs were to fit specific print/production requirements: to include no more than 6 color stations and to be printable on a metallic substrate in dry offset.
Approach
To start, I spent time auditing both national and craft beer categories to note trends, patterns, and similarities.
Category Audit
After feedback, I moved forward with the concept “Melody,” as this was more personal to me and therefore closer to the project objective.
Branding Guidelines
